Here at Higgins Flooring, we are creating our first-ever spotlight video. What is this? And why have we chosen to do this style of video?
What is a spotlight video?
A spotlight video is an easy, fast, and engaging way to showcase your business to potential customers/clients. It is a 3-4 minute ‘ reporter style’ video showing:
- Who you are
- What you do
- Why they should become a customer
Why we are creating a Spotlight Video?
We decided to do a spotlight video because it really showcases what we do here at Higgins Flooring. The reason and aim behind doing a spotlight video was to promote the business in an interesting way; making us stand out from our competitors, look professional and help us get more customers.
When you put all of this together, with what is stated above you are quite simply creating a world-class video. What better way to advertise your business?
We would never have created a spotlight video or one to the standard we did without the help from the team at DevelopBusiness.
(If you are thinking of doing one or would like more information I would definitely give these guys a shout.)
How to create a Spot-light Video?
To create a spotlight video, implement the following:
- Sticking to 3-4 minutes – This is a nice, engaging lenght for your viewers.
- Interview Style – This is what a spotlight video is about, ‘ reporter style’. Easy to capture the auidences attention.
- Filmed at location venue – Film the video at the location of what you are showcases. It helps create an experience before they have even purchased anything.
- Be calm and professional – You want the video to come across as natural and not scripted.
- Have fun – This is so important. For your viewers to see it as a fun, engaging video it needs to be filmed that way.
If you like what the video has showcased about our business and would like more information on what we do, please get in Contact for a no-obligation chat; One of our team will be on hand to help you!
Don’t forget to follow us on Facebook to check out our work, and what our customers are saying about us.